A new gin is coming
Bad Measure is a gin with enough character to impress without tonic. Just add cold soda and let the gin do the talking.
Meet Bad Measure ↗01 / The gin
Bad Measure is being shaped to bring its own personality to the glass. Dry juniper, fresh conifer and bright fruit give it character that carries through a long pour. Soda simply gives that character room to shine.
A sense of place
Our point of view draws from the landscapes around the Carpathians, the Danube and the Black Sea. Shared ground, interpreted with a light hand.
Think fresh conifer, bright fruit and a clean, dry finish. A flavor direction made for a long drink.
02 / Character
A lift inspired by young spruce.
Sea buckthorn gives the idea its vivid edge.
The familiar backbone of a proper gin.
Designed to remain present in a tall glass.
03 / The serve
No tonic to carry the flavour. Just Bad Measure, cold soda and ice to the top. A simple serve that puts the gin first.
04 / Get in touch
We are building Bad Measure for people who care about the drink in the glass. For general enquiries, collaborations or simply to say hello, write to us.
hello@badmeasure.com